6 Ways to Increase Sales on a Tight Budget

Entrepreneurs are always looking for new ways to increase sales and grow their dream business! But when cash is tight, finding money to spend on marketing and advertising can be tough. Here are six ideas curated from the Dream community to help boost your sales without breaking the bank.


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8 Expert Negotiation Tips for Entrepreneurs

At a recent conference in Toronto, members of the Dream Payments team had the opportunity to attend a panel featuring superstar entrepreneur Manjit Minhas. She’s the co-founder of Minhas Breweries, a television personality on CBC’s Dragon’s Den and a successful venture capitalist. Minhas offered incredibly insightful advice to the audience of business owners, investors and attendees hoping to follow in her entrepreneurial footsteps. She also said one thing that really caught our attention: "You don't get what you deserve in life. You get what you negotiate."

With that in mind, we’ve curated eight expert negotiation tips from the Dream community that every business owner needs to know.


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3 Tips to Sell More as a Celebrity Authority

Whether you’re selling products or services, the one thing that has helped grow your business from the beginning is you! You’re an expert in your field, with incredible knowledge about whatever it is that you are marketing. But are you putting yourself out there? With time, entrepreneurs who do can become celebrity authorities in their fields. This is a proven strategy to generate new leads – something every business needs to grow.

So how can you become a lead-generating influencer that people look to and trust? Here are three tips from entrepreneurs who are creating their own personal brands and crushing it!


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9 Easy Tips to Spring Clean Your Business

Spring is here! As we bid farewell to winter, it’s a great time to clear out the cobwebs and enjoy the extra boost of energy that comes from fresh air and more daylight. The change in season is also a great time to review all the processes that your business relies on to succeed. Here are nine tips curated from the Dream community to help streamline and declutter your operations as we welcome the season of fresh flowers, green grass and sunshine!


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Can I Get Out of My Contract with Another Payment Processor?

A question we’re being asked at Dream Payments a lot these days is how can I get out of a contract with my current payment processor?

The saying that an ounce of prevention is worth a pound of cure speaks volumes here. If you’re not already in a contract and you’re just browsing for information, great! You’ve come to the right place to learn more.

If you are, a contract is a contract, right? Well, not necessarily. You have more power than you think.

Here are eight best practices you need to know that will help you avoid the problem in the first place or solve it and get out of a contract without paying a hefty cancellation fee.


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8 Tips for Marketing to Millennials

Millennials grew up in a world of abundant choice, fast-moving technology and endless information. In numbers, they’re about to surpass Baby Boomers as the largest living adult generation and they’re the biggest group in the workforce too. With incredible buying power and a willingness to spend, entrepreneurs can’t afford to ignore the most sophisticated generation of shoppers yet.

At the same time, Millennials are demanding different retail experiences than generations before them and businesses have had the hardest time marketing, selling and gaining loyalty with this dominant group of buyers. Here are 8 tips to help you tap into this large group of consumers as a source to grow your business.


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8 Ways Top Entrepreneurs Maintain Focus and Crush their Goals

In today’s fast-paced 24/7 world, it can be hard for business owners to remain focused. Calls, texts and emails come in at all hours of the day and social media needs constant attention. And that’s before you make a dent in the tasks you really want to complete. We asked a group of successful entrepreneurs how they maintain focus when things around them are happening at a fast and furious pace. Here are eight of their top secrets to success.

At the same time, Millennials are demanding different retail experiences than generations before them and businesses have had the hardest time marketing, selling and gaining loyalty with this dominant group of buyers. Here are 8 tips to help you tap into this large group of consumers as a source to grow your business.


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The Latest Dream Update Is Here!!

We’ve added some awesome new features which we know you’ll love! With Dream you can now accept Interac Flash, swipe non-emv credit cards and accept Visa and MasterCard Gift Cards. We’ve also added a card reader connection notification, improved the login process and added a couple new reports for you on your Web Dashboard.

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6 Reasons to Invest in Your Employees

A business is only as good as its people. If you want to attract and retain the best and brightest talent, employee development should be at the top of your radar. Sure, you may get busy and want to let it slide from time to time, but doing so could cost you.

Here are six reasons why business owners should look to the future by investing in their employees.


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Don’t Try to Do Everything – It Makes You Less Productive

It’s pretty common to work long hours and do just about everything yourself when you first start a business – from marketing and managing inventory to booking appointments and handling customer service.

As business grows, many entrepreneurs recognize that spending money can help you make more money. Others continue to overcommit and wear their weariness as a badge of honour. Just in case you’re on the fence and hesitating to invest in your business, here are four tips curated from strong business leaders to help you supercharge your productivity and boost your bottom line.


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5 New Year’s Resolutions for Entrepreneurs

As the end of December approaches, it’s time to pat yourself on the back and give your team a high five. Congrats – just look at all the great things you’ve accomplished this year!

December is also a great time to reflect, make resolutions and then plan out ways to crush those business goals in the New Year. To help get you started, we asked the Dream community and entrepreneurs across the country what they’re resolving to accomplish in 2018 and beyond. We’ve curated their top five goals so you can see what other successful entrepreneurs are planning!


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7 Great Books for Entrepreneurs

Entrepreneurs are always learning. From the lessons of running your own business to experiences shared by peers, finding new knowledge that resonates and applying it is a valuable way to grow.

An active reading list is important too. Books are an incredible source of information to help entrepreneurs aim higher and chart a path to success. Even the very best YouTube videos, webinars and podcasts cannot replace the in-depth lessons you will learn from a great book. From sales and self-improvement to business best practices and productivity, here are seven must-read books.


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9 Tips to Delight Customers During the Holiday Season

As the holidays quickly approach, there’s no better gift to give your customers than a great experience. Whether you’re in retail or running a service-based business, there are so many things you can do to delight the people you exist to serve.

We’ve curated a list of nine tips from entrepreneurs across the country – and yes, we’ve checked it twice! Their advice will help you boost sales during the holiday season and build loyalty to keep customers coming back after the New Year.


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5 Tips to Keep Going When the Going Gets Tough

Even on the very best days, being a business owner is hard work. Like the saying goes, sometimes the going gets tough! The reality is that most entrepreneurs have experienced some stress, setbacks and disappointments while growing their dream business. We’ve curated five tips from the Dream community and business owners just like you who have been through some stressful situations. Their advice and positive outlook will help you keep going next time the going gets tough.


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6 Tips to Establish Yourself as an Expert in a Service-Based Business

At some point, all service-based entrepreneurs must grow their audience to attract more clients. A great way to see great success in growing your audience – and earning higher fees for the work you do – is to showcase your expertise. You have a lot of valuable information that your ideal clients need to know, but unless you share that knowledge, your perfect clients won't be able to see how much of an expert you really are. Here are six ways to show them.


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6 Free Things You Need to Do Online to Improve Your Business

When you’re building your dream business, it’s important to spend time increasing your online presence. These marketing efforts will help new and existing customers learn about you and the products or services you are selling – often before they ever reach out or set foot in your shop. The good news is that while it will cost you time, it doesn’t have to cost you money.

Here are six free things you can do to build your online reputation:


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8 Tips to Crush Your Business Goals

The path to entrepreneurship isn’t easy, but successful business owners reach for the stars and crush crazy goals all the time. If you’re looking to move mountains in your business and your life, it’s possible! We reached out to the Dream community and some incredibly successful entrepreneurs to find out what they are doing to power up and rock each day. Here are eight of their top tips.


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Visa Eliminating Fallback Transactions

In a continuing effort to provide timely and helpful information to the Dream Payments community, we are focusing today’s blog on a change that Visa is making to fallback transactions starting in mid-October.

Fallback transactions occur when a Visa chip card can’t be read by a point-of-sale (POS) terminal due to a technical issue with the chip. When the chip can’t be read, the technology “falls back” to a magnetic stripe transaction. This situation occurs infrequently because EMV chips, a key security layer that has helped to significantly reduce card-present fraud, rarely fail. However, in some situations, a fraudster may create a counterfeit card with an intentionally damaged chip to deliberately invoke just such a scenario. As a result, Visa has announced a change to further protect transactions in the card-present space.


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Your Business is Safe with Dream Payments

Those who follow technology news may have heard about a new virus called BlueBorne, which potentially threatens all sorts of devices that use Bluetooth. We’ve had a few questions about it from the Dream Payments community, specifically regarding any potential impact to the transactions you are processing with your Dream device.

We’re always here to help, so we wanted to respond quickly and assure you that your information is safe with us – both for your business and your customers – even in light of this recent news.

Dream provides best-in-class security and every transaction that you process through your Dream device is encrypted. This means that your data – and your customer's personal information – is always protected.


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6 Tips to Help Master the End-to-End Customer Experience

When it comes to buying products and services, consumers have more choices today than ever before. But don’t let that worry you. Even if you are selling the exact same things as your closest rival, you can set your business apart with an incredible end-to-end service experience.

Following these six tips curated from experts and the Dream community will help you crush the competition, keep your customers smiling and create a fabulously loyal clientele.


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7 Tips to Creating a Great Home Office

With the rise of technology, more and more solopreneurs and entrepreneurs are setting up their businesses at home. Owners of stores, salons, restaurants, accounting firms, health and wellness organizations and more also need a great work-from-home space to handle things outside of regular office hours. Many start out at the kitchen table – or in the garage in the case of companies like Amazon, Apple, Microsoft and Google! Eventually, like these founders, all business owners want their own dream office space.

For those working at home, finding a spot in your home is only half the battle. Transforming it into a great, fully functional work environment doesn’t have to be tough. It can be a lot of fun! Here are seven tips to get you started.


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How to Retain Great Employees

As an entrepreneur shooting for the stars, you’ve likely invested a fair amount of time and money to build your dream team. But now that you’ve got them, you need to make sure you keep them. And this can be tough, especially in today’s hot job market.

We asked successful business owners in the Dream community how they invest in retaining their top talent to avoid the cost and inconvenience of staff turnover. Here are their seven best tips.


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Hosting Your Own Meetup is Easier Than You Think!

So you want to host a meetup? Great! They’re all the rage these days and it’s easy to see why.

Meetups are great for networking, sharing ideas, discussing challenges and learning from other professionals in your area and industry. They can also help to position you as an expert among your peers and create connections that lead to new clients and more business.

Whether you’re about to host your first meetup or you’d consider yourself a pro at bringing people together, you’ll never go wrong by following these nine tips.


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8 Tips to Get Customers to Choose You Over the Competition

Every business owner knows competition is super competitive these days. Whether you are selling products or offering professional services, you need to work hard to outshine your competitors.

We’ve spoken with some of our top performing Dream businesses to find out what they do to set themselves apart from the competition. Here are eight proven tips to help you attract customers and build loyalty:


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5 Ways to Use Video to Promote Your Business

As an entrepreneur, attracting and retaining customers is a top priority. Today, there are more options than ever, including social advertising and creating buzz through the media. And, if a picture is worth 1,000 words, imagine the power of using video to engage consumers and convert them into buyers!

Case in point. Two guys from New Brunswick with a passion for woodworking quit their regular jobs and began making furniture out of discarded lumber from renovated heritage buildings. They created a cool video marketing campaign which even captured the attention of singer-songwriter (and woodworking hobbyist) James Taylor. He lives over 500 miles away in a different country, but made a point of stopping by the local shop when he crossed the border for a concert on Canada’s east coast.


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Taking Care of Yourself While Taking Care of Your Business

Starting and operating your own business is exciting and extremely rewarding, but it’s a lot of hard work too. As an entrepreneur, it likely won’t surprise you to hear that more than 40% of small business owners work at least 50 hours a week according to the Canadian Federation of Independent Businesses. That can mean little time left to unwind, relax and exercise – important things that keep us healthy, happy and putting our best foot forward.

Endless work days every day of the week? No time for vacations, or checking in constantly when you do manage to take some time off? Missing special occasions or outings with family and friends? If any of this sounds familiar, we’re here to help!

Here are five ways that you can take care of yourself while taking care of your business.


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Meet the New Avon Rep: Full Time and Fully Mobile

When David McConnell began mixing fragrances and giving samples away to open doors for his door-to-door sales in 1886, he had no idea that Avon would grow to become one of the largest direct-selling businesses in the world. Along the way, he empowered hundreds of thousands of women by providing them with economic opportunities. One of those women is Nicole Morin who has been an independent Avon representative since 2003. Nicole ran her Avon business part-time at first as she still had a full-time job. Since she retired six years ago, Nicole has been fully devoted to her Avon business.

“The supplemental income is quite welcome,” says Nicole. “I can afford to have a good car, which I need to conduct my business, and I’m not worried about making it to the end of the month. I’ve developed friendship with my customers over the years too. They like to talk about their families and interests, which makes it more interesting and valuable than just selling products.”


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Save Time on Social Advertising

We’ve all seen it – stunning visuals and enticing stories that grab our attention online so we click and engage. A cute outfit or handbag that is screaming our name. Coffee we want (or need!) right now. Or a gorgeous dish that we absolutely must try at a hot new restaurant around the corner.

Without a doubt, social media is an effective and cost-effective way to spread the word about your business. The audiences are huge and technology can help you target the exact demographic you want to reach. Hello, coffee and handbag lovers!


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9 Tips to Keep Difficult Customers Happy

Every entrepreneur will inevitably encounter challenging customers. Dealing with them can be difficult, but winning them over is critical for so many reasons – from their continued patronage to ensuring they don’t spread negative stories about your business. These days, word can spread online at lightning speed or even go viral.

Here are nine tips from Jacqui Jeffrey, who has spent more than 11 successful years as a retail manager for a business with numerous locations across the country. Her advice will help bring even the most difficult customers back from the brink.


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How to Give Great Media Interviews

Getting publicity for your business through the media can be incredibly effective. It positions you as an expert and provides third-party credibility for your products, services and entrepreneurial success.

In a recent blog, we shared five tips to help create buzz for your business, suggesting steps to get the media interested in you and your story. Once you start reaching out to journalists, you never know when an interview opportunity will pop up. Here are eight tips to make sure you are ready when the media comes calling.


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Create Buzz for Your Business in 5 Simple Steps

Some business owners feel challenged when it comes to public relations. They know media coverage will help create a buzz for their business, but may not have the manpower or expertise to get the story out. Don’t fret! You can learn how to sell your story to the press like these business owners. We’ve also included five tips to help get your business in the media spotlight.

The Media Loves a Great Story

A bookstore is about to close, putting long-time employees out of work. Two of them buy the business, start an online crowdfunding campaign and use the money they raise to turn it into a shop that caters exclusively to comic and gaming fans.

A tiny home brewery expands into the micro-brewing marketplace and moves into new purpose-built facilities.

A store promotes the fact that it will now sell only local, handmade goods.

And, a local restaurant hires a celebrity chef who moved home to retire but just couldn't stay out of the kitchen.


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Eight Tips to Create a World-Class Customer Service Experience

There are many reasons that consumers love their favourite stores and brands. The quality of your products or services ranks high on that list. Equally important is the overall service experience, which can make or break your customer relationships.

Think Ritz Carlton, Starbucks, Costco, Amazon and Porsche. These companies are incredibly successful because of the customer service culture they foster. Legendary customer and employee practices are so renowned at Ritz Carlton that the company has its own leadership centre to teach executives around the world about driving cultural transformation. Starbucks will customize your drink exactly as you want it, Costco has the best return policy in retail and Amazon will immediately send a replacement for a lost package with no questions asked or fault implied.

Then there’s Porsche, which is synonymous with excellence, power, luxury and quality. This applies both to the high standards of its vehicles and the service experience that builds unwavering loyalty among its clientele.


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Four Tips to Help Your Business Rock the Festival Season

Spring is here and that means music fans are gearing up for another festival season – from Coachella, Hangout Fest, Sasquatch! and Governors Ball to Bonnaroo, Warped Tour, Lollapalooza and more.

With the biggest names in music ready to rock hundreds of thousands of consumers in all corners of the country, the coming months are just the ticket for your retail business to benefit from trending events. Here are four tips to put your business in the spotlight.


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How One Toronto Salon Owner Stays a Cut Above the Competition

After starting her professional career as a teacher, Maria Palumbo knew that being in a classroom was not her true calling. Instead, she wanted to learn the art of hairstyling and spend her days inspiring people to feel their very best. Today, that’s exactly what Maria is doing as the owner and head stylist at Specchio Hair in Toronto’s east end.

“I love what I do because it gives me a creative outlet,” says Maria. “I love doing creative things, that’s just my personality. It’s also highly social…and it allows me to meet a variety of different people and really enjoy those kinds of relationships that you build over the years.”

Maria has been building relationships for two decades now. During that time, she has attracted a large, loyal clientele of women and men ranging from approximately 35 to 60 years of age.


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Dream Payments Secures $10-Million to Expand Payments Cloud Across the U.S.

Today, I’m excited to share some news that will enable Dream Payments to grow and better serve the needs of our business customers, partner financial institutions, and third party application providers.

As announced today, we have successfully raised a $10-million investment round (“Series A”) to propel the growth of our business. In doing so, we welcome new investors to the Dream Payments family, including FairVentures Inc, the innovation investing arm of Fairfax Financial Holdings Limited, which led the financing round.

Connecticut Innovations (CI), a prominent venture capital investor based in Connecticut, also participated in our financing and is our very first U.S.-based VC partner. Real Ventures and a prominent group of strategic and angel investors were also key participants in the financing.


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Sweet Dreams: Pillows That Combat Pain Bring Business Success for BC Couple

Many entrepreneurs encounter growing pains when they are starting a business. But for one British Columbia couple, pain was the very reason they started their business. Today, they’re not only sleeping better but helping others do so as well.

Alan and Barbara Poulton are the founders of Kuseno Comfort Products of Langley, BC. Their story began in 2012, a time when Barbara was waking up with terrible headaches and neck pain. The pain was so bad that she was throwing up, had blurred vision and sensitivity to light.

“Her doctor would prescribe pills for the pain but it wasn’t getting to the root of the cause,” says Alan. He also suggested Barbara might want to change her pillow, so she tried that many times without success. Desperate for relief for his wife, Alan continued to do more research. That’s when he came across buckwheat hulls – the hard, outer shells that house the seeds of buckwheat grain.


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Go Mobile: 10 Apps to Keep Your Business Booming

Smartphones are one of the most important tools for a business owner. There’s an app for just about everything an entrepreneur needs to succeed.

Over 50% of successful small business owners are regularly using up to five different mobile apps to keep their organizations running according to a study by Intuit Canada. And, there’s no question that mobile apps are a virtual gold mine for small and medium-sized businesses that want to improve efficiency and extend their productivity or reach.

As of January 2017, the App Store alone has more than 2.2 million apps for the iPhone and iPad. There are also millions of apps available for Android, Blackberry and Windows users.


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10 Tips to Make Your Year-End Easy and Your Accountant Happy

When it comes to business taxes, the early bird gets the worm. Leaving things to the last minute will not help you minimize your tax liabilities and may even result in you paying more tax than required.

Here are 10 tips to help you get organized, stay on top of things and keep both you and your accountant smiling:


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5 New (Fiscal) Year’s Resolutions

How are you making out with your New Year's resolutions? Are you exercising more, losing weight or enjoying each day to the fullest? If you're like many of us, your personal resolutions may have turned into illusions or, better put, well-intentioned plans that got moved to the backburner after a few weeks. Research shows that while 41% make traditional New Year's resolutions, just over 9% are successful at keeping them.

But what about all those good intentions for your business? While thinking about your personal resolutions, it’s possible to overlook the positive things that you can do professionally. Whatever the case, whether you’re on a calendar year or have a different end to your fiscal year, writing down specific business goals is critical. Just like you needed a solid business plan before you launched, you need to set identifiable targets along the way.


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Toronto Artist Mixes Art and Business on a Palette of Social Commentary

Toronto painter Tony Taylor is a successful artist and entrepreneur who has a flair for turning the ridiculous into the sublime.

An art college graduate who worked in a studio before branching out on his own, he portrays political and corporate leaders as animals rather than people. This “reflects a truer sense of their character,” Tony says, adding that he has focused on this type of work for several years now. “I did a few, then from 2010 and on I committed to the theme. I thought there is enough I can work with and stick with – I wanted to make images that are relevant to the current times and it developed naturally that way.”


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Good Deeds Make for Good Business

When Jérôme Gagnon-Voyer and his partner, Gelaine Santiago, used their IT and marketing skills to design and launch an information website (ChooseSocial) to tell the stories of social enterprise initiatives in the Philippines, they had no idea that their good deed would lead to a good business.

“We created the website to tell people the story of social enterprises in the Philippines,” said Jérôme. “The website turned out to be very popular and gathered a lot of attention.”

Rural poverty is rampant in the Philippines so many families are using their talents as skilled craftsmen and artisans to support themselves and others. They produce everything from handcrafted wood carvings to exquisite jewelry which, in the past, has been sold primarily to tourists. But increasingly, the products are in demand in North America where socially conscious people find they can have an impact in the under-developed world by choosing to buy gifts for more than their aesthetic value.


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Giving Your Career a Much-Needed Makeover

After a decade working as a hair stylist in various salons around Toronto, Paul Syme felt unable to grow as an artist. He didn’t want to return to his previous career in marketing, so he decided to do a makeover – on his career.

Fast forward 10 years and Paul is a highly successful business owner, leasing his own chair at Hey Red, a trendy salon tucked in amongst the bakeries, antique stores, chocolate shops, grocery markets and restaurants of Toronto’s Roncesvalles Village.

Being both self-employed and self-directed allows Paul to do his own thing and try new things. No surprise then that his favourite projects are makeovers or, as he calls them, “complete transformations.”


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Browsing to Buying: 6 Tips to Drive Traffic to Your Booth

Selling at live events is a significant source of revenue for many entrepreneurs, artisans and makers. Whether you exhibit at annual events like the One of a Kind Show & Sale and Etsy Made in Canada or at holiday markets, craft shows, festivals, church bazaars, conferences, trade shows or flea markets, you want to do everything you can to drive traffic to your booth.

We spoke with successful vendors and customers from some of the busiest shows, including the Christmas edition of the One of a Kind Show & Sale, to learn what it takes for consumers to go from browsing to buying.


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Maximizing Your Value to Customers: 7 Tips to Increase Satisfaction and Sales

Every time you interact with a customer there is a chance to grow your business. The most successful entrepreneurs recognize this, but they also know that businesses are built on so much more than sales.

Selling is important – and one of the easiest ways to increase your revenue is to sell more to your existing customers. Ever been asked if you want to upsize your drink? Make it a combo? Most of us have.

Yet, at the same time, an authentic attitude and great customer service contributes equally to your bottom line.

Here are seven tips to help you increase your sales and satisfy your customers.


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6 Ways to Increase Your Black Friday Sales

While Black Friday may have begun as a celebration of American post-Thanksgiving consumerism, Canadians are just as eager to gobble up the savings. Annual surveys repeatedly show more than half the population will take advantage of the event by spending billions of dollars in one spectacular, often frenzied, 24-hour shopping spree.

But with so many retailers and business owners now jumping onto the Black Friday bandwagon, consumers have more to choose from than ever before. And, it will take some advance planning to get shoppers through your doors. Here are six ways to increase your Black Friday sales:


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5 Tips to Keep Checkout Lines Moving

What business owner doesn’t want to see large numbers of people queueing up to buy their goods? While long lineups may seem like a good thing, once a customer has decided to buy something, they don’t want to wait to pay for it.

According to an article in the New York Times, research has shown that when people wait in line, no matter how long it is, it always seems longer. Amazingly, people overestimate how long they’ve waited by approximately 36%!

When faced with a long line, it’s no secret that some time-stretched shoppers will simply shelve their intended purchase. Unfortunately, many won’t come back another day when it’s less busy – so any delay between a purchase decision and paying for that purchase gives customers an opportunity to go elsewhere or compare prices online. They may even place an order with an online retail outlet instead, where there is no such thing as a checkout line...


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O F B L V C K is a Rising Star in the Competitive Toronto Design Market

Home improvement shows on HGTV, DIY and other networks make design look easy.  From the comfort of our couch, we watch glamorous professionals transform properties in less than 60 minutes.

But reality TV is far from reality.  On top of training and natural talent, designing a space and becoming a successful designer is also a lot of hard work. 

Just ask Jena Nasser, who has spent the past six years building her design business and her reputation in the competitive Toronto market.  Her firm O F  B L V C K (pronounced “of black”), which she runs together with partner Payal Bhakta, offers a full-service experience, covering everything from design and logistics through to delivery of furniture and overseeing the concept as it comes to life.

Jena’s first major project was a funky, street-style Indian restaurant on Yonge Street, but O F  B L V C K ’s main focus today is the condo market in downtown Toronto.  Most of the firm’s clients are bachelors who want a masculine space and vibe.


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8 Things Every Small Business Should Know About Insurance

Running your own business takes an incredible amount of dedication and determination.  From the planning stages through to your strategic launch and beyond, you’re investing sweat equity and financial resources to make your dreams a reality.

But are you taking the right steps to protect yourself and the future success of your business?

By speaking with entrepreneurs and insurance experts, we’ve uncovered eight things that every small business owner needs to know about insurance.  Whether you’re an artist, consultant, restaurant or retail shop owner, pet sitter, designer, contractor, hairstylist or in any other line of work, this knowledge will help you roll with the punches and survive in unpredictable situations.


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How Salons and Spas Can Improve Retail Sales

Services are at the heart of any hair salon or spa.  Happy clients come back again and again for your expert cut, styling and colour or to get a great facial, waxing, manicure and pedicure.

But mention retail and many stylists and estheticians immediately think, “I’m not a salesperson!”

Perhaps it’s the way we think about retail products and present recommendations to clients that is in dire need of a makeover?

Here are six tips to increase retail revenue while maintaining the trust of your clients:


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6 Reasons Small Business Owners Love Etsy

There are many things to love about running a small business!

Some entrepreneurs dive in full time.  Others start around their work commitments so they can pursue a beloved hobby and share their talents with the world.

Artisans who create and sell handmade wares or curate vintage collections are found in both of these groups. 

And, you’ll find many of these business owners on Etsy, a popular e-commerce marketplace that allows sellers of handmade and vintage goods to connect with buyers around the globe.

Here are six reasons that Ele Willoughby, owner of Minouette and a leader on the Toronto Etsy Street Team, loves Etsy.


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